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Concepts

140 concepts, explained

Every mental model, bias and strategy in CODEX, A to Z. Each page explains the idea in plain words, with an example and a way to use it this week.

80/20 rule elimination · Vilfredo Pareto
Affective forecasting · Cognitive Science
All warfare is based on deception · Sun Tzu
Anchoring bias · Daniel Kahneman
Antifragile · Nassim N. Taleb
Appeal to authority fallacy · Arthur Schopenhauer
Arouse an eager want · Dale Carnegie
Assume formlessness · Robert Greene
Attention economy · Design & Economics
Authority bias · Robert B. Cialdini
Availability heuristic · Daniel Kahneman
Avoiding stupidity Munger · Charles T. Munger
Base rate neglect · Daniel Kahneman
Be a good listener · Dale Carnegie
Better to be feared than loved · Niccolo Machiavelli
Black swan event · Nassim N. Taleb
Buffett on forecasting · Warren Buffett
Buffett rule number one · Warren Buffett
Burn the boats · Sun Tzu
Busy vs productive · Vilfredo Pareto
Changing the subject fallacy · Arthur Schopenhauer
Choice architecture · Design & Economics
Choose your battlefield · Sun Tzu
Cipolla definition of stupidity · Carlo M. Cipolla
Cipolla fifth law of stupidity · Carlo M. Cipolla
Cipolla first law of stupidity · Carlo M. Cipolla
Cipolla fourth law of stupidity · Carlo M. Cipolla
Cipolla second law of stupidity · Carlo M. Cipolla
Circle of competence · Charles T. Munger
Commitment and consistency · Robert B. Cialdini
Compounding habits · Warren Buffett
Conceal your intentions · Robert Greene
Confirmation bias · Daniel Kahneman
Context collapse · Internet Theory
Convenience trap · Design & Economics
Court attention at all costs · Robert Greene
Crush your enemy totally · Robert Greene
Curse of knowledge · Cognitive Science
Dark patterns · Design & Economics
Decoy effect · Design & Economics
Deterrence strategy · Sun Tzu
Dichotomy of control · Epictetus
Discover each person's thumbscrew · Robert Greene
Don't criticize condemn or complain · Dale Carnegie
Ego depletion · Cognitive Science
Engagement-based algorithms · Internet Theory
Enter action with boldness · Robert Greene
Eristic dialectic · Arthur Schopenhauer
Eternal September · Internet Theory
Framing effect · Daniel Kahneman
Frankl three sources of meaning · Viktor E. Frankl
Getting inside the OODA loop · John Boyd
Good laws and good arms · Niccolo Machiavelli
Goodhart's law · Internet Theory
Gödel's incompleteness theorem explained · Douglas Hofstadter
He who has a why to live · Viktor E. Frankl
Hedonic treadmill · Cognitive Science
Honest and sincere appreciation · Dale Carnegie
Hostile design · Design & Economics
I am a strange loop · Douglas Hofstadter
Identity foreclosure · Cognitive Science
IKEA effect · Cognitive Science
Indirect approach · Sun Tzu
Inner citadel · Marcus Aurelius
Inner critic · Cognitive Science
Inner scorecard · Warren Buffett
Inversion mental model · Charles T. Munger
Know your enemy and know yourself · Sun Tzu
Knowing when you have enough · Morgan Housel
Latticework of mental models · Charles T. Munger
Levels of description · Douglas Hofstadter
Liking principle · Robert B. Cialdini
Lindy effect · Nassim N. Taleb
Living in the present Stoicism · Marcus Aurelius
Lollapalooza effect · Charles T. Munger
Loss aversion · Daniel Kahneman
Loss leader · Design & Economics
Machiavelli fortune and virtue · Niccolo Machiavelli
Machiavelli half measures · Niccolo Machiavelli
Machiavelli injuries all at once · Niccolo Machiavelli
Machiavelli mercenaries · Niccolo Machiavelli
Machiavelli realism · Niccolo Machiavelli
Make others depend on you · Robert Greene
Maneuver warfare · John Boyd
Manufactured consensus · Internet Theory
Margin of safety · Warren Buffett
Margin of safety · Charles T. Munger
Memento mori · Marcus Aurelius
Money buys freedom of time · Morgan Housel
Narrative fallacy · Nassim N. Taleb
Never outshine the master · Robert Greene
OODA loop · John Boyd
Opportunity cost · Charles T. Munger
Orientation in the OODA loop · John Boyd
Outrage algorithm · Internet Theory
Parasocial relationships · Internet Theory
Pareto analysis · Vilfredo Pareto
Pareto principle · Vilfredo Pareto
Patience in investing · Charles T. Munger
Peak-end rule · Cognitive Science
People ideas hardware · John Boyd
Phatic communication · Internet Theory
Planning fallacy · Daniel Kahneman
Power of compounding · Morgan Housel
Power of incentives · Charles T. Munger
Probabilistic thinking · Charles T. Munger
Reasonable vs rational investing · Morgan Housel
Reciprocity principle · Robert B. Cialdini
Remembering names · Dale Carnegie
Savings rate · Morgan Housel
Scarcity principle · Robert B. Cialdini
Second-order thinking · Charles T. Munger
Skin in the game · Nassim N. Taleb
Social proof · Robert B. Cialdini
Social proof · Charles T. Munger
Speed in strategy · Sun Tzu
Spotlight effect · Cognitive Science
Staying calm under pressure · Sun Tzu
Stoic discipline of action · Epictetus
Stoic discipline of assent · Epictetus
Stoicism and difficult people · Marcus Aurelius
Strange loop · Douglas Hofstadter
Straw man argument · Arthur Schopenhauer
Streisand effect · Internet Theory
Sunk cost fallacy · Daniel Kahneman
Surveillance capitalism · Design & Economics
Tail events in investing · Morgan Housel
Talk in terms of the other person's interests · Dale Carnegie
The lion and the fox · Niccolo Machiavelli
The obstacle is the way · Marcus Aurelius
Time in the market vs timing the market · Warren Buffett
Tragic optimism · Viktor E. Frankl
Unity principle · Robert B. Cialdini
Use the surrender tactic · Robert Greene
Via negativa · Nassim N. Taleb
View from above · Marcus Aurelius
Viktor Frankl last of the human freedoms · Viktor E. Frankl
Volatility is the price of returns · Morgan Housel
When to walk away from an argument · Arthur Schopenhauer
Win without fighting · Sun Tzu